DoubleClick Floodlight vs Simpli.fi

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 6,166 use Simpli.fi.

Simpli.fi sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, Simpli.fi: 36).

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while Simpli.fi went from 0.78% to 0.70%. Simpli.fi is gaining ground faster in our index.

5,200 websites in our catalog use both DoubleClick Floodlight and Simpli.fi.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.