Is DoubleClick Floodlight or Reddit more popular?

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 8,121 use Reddit.

Does DoubleClick Floodlight or Reddit have higher-authority sites?

Reddit sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, Reddit: 56).

Is DoubleClick Floodlight or Reddit growing faster?

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while Reddit went from 1.2% to 0.92%. Reddit is gaining ground faster in our index.

How many sites use both DoubleClick Floodlight and Reddit?

7,481 websites in our catalog use both DoubleClick Floodlight and Reddit.

Where does this DoubleClick Floodlight vs Reddit data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

DoubleClick Floodlight vs Reddit — Site Stats Database

DoubleClick Floodlight vs Reddit

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	DoubleClick Floodlight	Reddit
Websites	220,635	8,121
Market share	76%	2.8%
Share of top 10K sites	28%	3.3%

Share of top 100K sites	31%	2.3%

Rank	#2	#10

Median DR	34	56

Average DR	36	54

Median keywords	1,148	2,472

Median referring domains	497	1,289

Median domain age	16 yrs	16 yrs

Average domain age	16 yrs	17 yrs

Average monthly traffic	108,096	298,324

Combined monthly traffic	23,849,724,330	2,422,687,885

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyDoubleClick Floodlight
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyDoubleClick Floodlight
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyDoubleClick Floodlight
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyDoubleClick Floodlight
spanishdict.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords1,056,567
Referring Domains14,119
Domain Age27 yrs
Traffic (Jun 2026)106,219,521
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		DoubleClick Floodlight

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyReddit
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyReddit
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
wordpress.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords11,936,997
Referring Domains4,665,334
Domain Age26 yrs
Traffic (Jun 2026)51,379,435
Traffic Trend
Technology
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
vogue.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,352,503
Referring Domains223,118
Domain Age32 yrs
Traffic (Jun 2026)31,764,987
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology