A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.
Last updated
| Metric | DoubleClick Floodlight | |
|---|---|---|
| Websites | 220,635 | 13,087 |
| Market share | 76% | 4.5% |
| Share of top 10K sites | 28% | 4.0% |
| Share of top 100K sites |
|---|
| 31% |
| 3.0% |
| Rank | #2 | #6 |
|---|
| Median DR | 34 | 38 |
|---|
| Average DR | 36 | 39 |
|---|
| Median keywords | 1,148 | 1,800 |
|---|
| Median referring domains | 497 | 696 |
|---|
| Median domain age | 16 yrs | 14 yrs |
|---|
| Average domain age | 16 yrs | 16 yrs |
|---|
| Average monthly traffic | 108,096 | 174,589 |
|---|
| Combined monthly traffic | 23,849,724,330 | 2,284,845,238 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
220,635 websites · rank #2
Top industries
Top markets
13,087 websites · rank #6
Top industries
Top markets
DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 13,087 use Pinterest.
Pinterest sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, Pinterest: 38).
Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while Pinterest went from 2.0% to 1.5%. Pinterest is gaining ground faster in our index.
9,970 websites in our catalog use both DoubleClick Floodlight and Pinterest.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "DoubleClick Floodlight vs Pinterest." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/compare/doubleclick-floodlight-vs-pinterest
Site Stats Database tracks 220,635 websites using DoubleClick Floodlight and 13,087 using Pinterest, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every advertising platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 92 |
| 5,266,698 |
| 262,751 |
| 28 yrs |
| 536,244,433 |
| DoubleClick Floodlight |
| mlb.com | English | 90 | 1,403,577 | 165,017 | 31 yrs | 376,727,145 | DoubleClick Floodlight |
| dictionary.com | English | 90 | 3,387,790 | 129,246 | 31 yrs | 242,622,664 | DoubleClick Floodlight |
| healthline.com | English | 92 | 7,041,614 | 458,961 | 21 yrs | 220,346,497 | DoubleClick Floodlight |
| vocabulary.com | English | 81 | 2,454,757 | 42,680 | 29 yrs | 192,093,469 | DoubleClick Floodlight |
| wise.com | English | 89 | 740,245 | 55,017 | 32 yrs | 191,512,897 | DoubleClick Floodlight |
| istockphoto.com | English | 91 | 4,131,936 | 1,685,041 | 26 yrs | 127,970,606 | DoubleClick Floodlight |
| xe.com | English | 90 | 320,559 | 58,181 | 31 yrs | 124,921,364 | DoubleClick Floodlight |
| spanishdict.com | English | 77 | 1,056,567 | 14,119 | 27 yrs | 106,219,521 | DoubleClick Floodlight |
| English |
| 81 |
| 266,286 |
| 31,802 |
| 28 yrs |
| 46,150,043 |
| pcmag.com | English | 90 | 1,761,626 | 243,449 | 31 yrs | 42,473,395 |
| starbucks.com | English | 89 | 319,049 | 100,499 | 32 yrs | 39,976,207 |
| renehersecycles.com | English | 55 | 4,750 | 2,428 | 8 yrs | 36,665,303 |
| alltrails.com | English | 89 | 1,038,739 | 104,963 | 21 yrs | 35,078,872 |
| mashable.com | English | 91 | 1,278,689 | 269,897 | 20 yrs | 30,452,860 |
| instacart.com | English | 86 | 2,897,718 | 32,898 | 29 yrs | 30,323,230 |
| sixflags.com | English | 81 | 210,432 | 42,921 | 31 yrs | 30,156,156 |
| hbomax.com | English | 88 | 455,191 | 56,981 | 26 yrs | 27,010,674 |