Is DoubleClick Floodlight or Pinterest more popular?

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 13,087 use Pinterest.

Does DoubleClick Floodlight or Pinterest have higher-authority sites?

Pinterest sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, Pinterest: 38).

Is DoubleClick Floodlight or Pinterest growing faster?

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while Pinterest went from 2.0% to 1.5%. Pinterest is gaining ground faster in our index.

How many sites use both DoubleClick Floodlight and Pinterest?

9,970 websites in our catalog use both DoubleClick Floodlight and Pinterest.

Where does this DoubleClick Floodlight vs Pinterest data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

DoubleClick Floodlight vs Pinterest — Site Stats Database

DoubleClick Floodlight vs Pinterest

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	DoubleClick Floodlight	Pinterest
Websites	220,635	13,087
Market share	76%	4.5%
Share of top 10K sites	28%	4.0%

Rank	#2	#6

Median DR	34	38

Average DR	36	39

Median keywords	1,148	1,800

Median referring domains	497	696

Median domain age	16 yrs	14 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	108,096	174,589

Combined monthly traffic	23,849,724,330	2,284,845,238

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyDoubleClick Floodlight
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyDoubleClick Floodlight
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
TechnologyDoubleClick Floodlight
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyDoubleClick Floodlight
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
TechnologyDoubleClick Floodlight
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyDoubleClick Floodlight
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
TechnologyDoubleClick Floodlight
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyDoubleClick Floodlight
spanishdict.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords1,056,567
Referring Domains14,119
Domain Age27 yrs
Traffic (Jun 2026)106,219,521
Traffic Trend
TechnologyDoubleClick Floodlight

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		DoubleClick Floodlight

caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
TechnologyPinterest
enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
TechnologyPinterest
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
TechnologyPinterest
starbucks.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords319,049
Referring Domains100,499
Domain Age32 yrs
Traffic (Jun 2026)39,976,207
Traffic Trend
TechnologyPinterest
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
TechnologyPinterest
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
TechnologyPinterest
mashable.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,278,689
Referring Domains269,897
Domain Age20 yrs
Traffic (Jun 2026)30,452,860
Traffic Trend
TechnologyPinterest
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
TechnologyPinterest
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
TechnologyPinterest
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
TechnologyPinterest