DoubleClick Floodlight vs Microsoft Ads

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 39,963 use Microsoft Ads.

Microsoft Ads sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, Microsoft Ads: 41).

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. Microsoft Ads is gaining ground faster in our index.

36,467 websites in our catalog use both DoubleClick Floodlight and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.