Is DoubleClick Floodlight or LinkedIn more popular?

DoubleClick Floodlight is used by more websites in our catalog: 220,635 use DoubleClick Floodlight and 31,456 use LinkedIn.

Does DoubleClick Floodlight or LinkedIn have higher-authority sites?

LinkedIn sites have the higher median Ahrefs Domain Rating (DoubleClick Floodlight: 34, LinkedIn: 55).

Is DoubleClick Floodlight or LinkedIn growing faster?

Between 2026-06 and 2026-07, DoubleClick Floodlight went from 29% to 25% of all tracked sites, while LinkedIn went from 4.7% to 3.6%. LinkedIn is gaining ground faster in our index.

How many sites use both DoubleClick Floodlight and LinkedIn?

29,270 websites in our catalog use both DoubleClick Floodlight and LinkedIn.

Where does this DoubleClick Floodlight vs LinkedIn data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

DoubleClick Floodlight vs LinkedIn — Site Stats Database

DoubleClick Floodlight vs LinkedIn

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	DoubleClick Floodlight	LinkedIn
Websites	220,635	31,456
Market share	76%	11%
Share of top 10K sites	28%	5.4%

Share of top 100K sites	31%	5.5%

Rank	#2	#5

Median DR	34	55

Average DR	36	53

Median keywords	1,148	1,481

Median referring domains	497	1,106

Median domain age	16 yrs	18 yrs

Average domain age	16 yrs	18 yrs

Average monthly traffic	108,096	151,462

Combined monthly traffic	23,849,724,330	4,764,389,626

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyDoubleClick Floodlight
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyDoubleClick Floodlight
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyDoubleClick Floodlight
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyDoubleClick Floodlight
spanishdict.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords1,056,567
Referring Domains14,119
Domain Age27 yrs
Traffic (Jun 2026)106,219,521
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		DoubleClick Floodlight

clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
TechnologyLinkedIn
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyLinkedIn
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyLinkedIn
omnicalculator.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,117,888
Referring Domains27,730
Domain Age11 yrs
Traffic (Jun 2026)89,887,035
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology
enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
amazon.jobs
LanguageEnglish
DR (Ahrefs)85
Total Keywords85,882
Referring Domains29,865
Domain Age20 yrs
Traffic (Jun 2026)35,562,690
Traffic Trend
Technology
vogue.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,352,503
Referring Domains223,118
Domain Age32 yrs
Traffic (Jun 2026)31,764,987
Traffic Trend
Technology