Amazon Ads vs Microsoft Ads

Microsoft Ads is used by more websites in our catalog: 135 use Amazon Ads and 39,963 use Microsoft Ads.

Microsoft Ads sites have the higher median Ahrefs Domain Rating (Amazon Ads: 35, Microsoft Ads: 41).

Between 2026-06 and 2026-07, Amazon Ads went from 0.02% to 0.02% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. Amazon Ads is gaining ground faster in our index.

39 websites in our catalog use both Amazon Ads and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.