Adform vs Taboola Ads

Taboola Ads is used by more websites in our catalog: 1,085 use Adform and 2,705 use Taboola Ads.

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, Taboola Ads: 51).

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while Taboola Ads went from 0.41% to 0.31%. Adform is gaining ground faster in our index.

76 websites in our catalog use both Adform and Taboola Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.