Is Adform or RTB House more popular?

RTB House is used by more websites in our catalog: 1,085 use Adform and 1,234 use RTB House.

Does Adform or RTB House have higher-authority sites?

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, RTB House: 54).

Is Adform or RTB House growing faster?

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while RTB House went from 0.19% to 0.14%. Adform is gaining ground faster in our index.

How many sites use both Adform and RTB House?

90 websites in our catalog use both Adform and RTB House.

Where does this Adform vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Adform vs RTB House — Site Stats Database

Adform vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Adform	RTB House
Websites	1,085	1,234
Market share	0.38%	0.43%
Share of top 10K sites	0.06%	0.38%

Rank	#19	#18

Median DR	61	54

Average DR	57	53

Median keywords	466	867

Median referring domains	1,934	1,639

Median domain age	22 yrs	19 yrs

Average domain age	20 yrs	18 yrs

Average monthly traffic	52,104	508,106

Combined monthly traffic	56,533,115	627,002,201

roku.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords854,348
Referring Domains70,104
Domain Age22 yrs
Traffic (Jun 2026)13,655,646
Traffic Trend
TechnologyAdform
rsc.org
LanguageEnglish
DR (Ahrefs)90
Total Keywords190,412
Referring Domains113,171
Domain Age33 yrs
Traffic (Jun 2026)5,684,828
Traffic Trend
TechnologyAdform
styleseat.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords201,512
Referring Domains7,866
Domain Age17 yrs
Traffic (Jun 2026)5,312,921
Traffic Trend
Technology
lockheedmartin.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords92,935
Referring Domains36,511
Domain Age29 yrs
Traffic (Jun 2026)3,434,331
Traffic Trend
Technology
woodhousespas.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords37,650
Referring Domains3,382
Domain Age23 yrs
Traffic (Jun 2026)1,663,554
Traffic Trend
Technology
metalsdaily.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords13,208
Referring Domains1,363
Domain Age26 yrs
Traffic (Jun 2026)1,202,331
Traffic Trend
Technology
cats.org.uk
LanguageEnglish
DR (Ahrefs)78
Total Keywords82,535
Referring Domains10,785
Domain Age29 yrs
Traffic (Jun 2026)945,081
Traffic Trend
Technology
kew.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords74,061
Referring Domains30,541
Domain Age29 yrs
Traffic (Jun 2026)843,884
Traffic Trend
TechnologyAdform
zeiss.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords36,462
Referring Domains26,028
Domain Age31 yrs
Traffic (Jun 2026)692,902
Traffic Trend
TechnologyAdform
gamingamerica.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords21,426
Referring Domains15,044
Domain Age23 yrs
Traffic (Jun 2026)667,166
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
roku.com	English	89	854,348	70,104	22 yrs	13,655,646		Adform

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology