Adform vs Microsoft Ads

Microsoft Ads is used by more websites in our catalog: 1,085 use Adform and 39,963 use Microsoft Ads.

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, Microsoft Ads: 41).

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. Adform is gaining ground faster in our index.

435 websites in our catalog use both Adform and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.