Adform vs DoubleClick Floodlight

DoubleClick Floodlight is used by more websites in our catalog: 1,085 use Adform and 220,635 use DoubleClick Floodlight.

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, DoubleClick Floodlight: 34).

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while DoubleClick Floodlight went from 29% to 25%. Adform is gaining ground faster in our index.

963 websites in our catalog use both Adform and DoubleClick Floodlight.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.