What is Google Optimize?

Google Optimize is an A/B testing tool.

How many news websites using Google Optimize are there?

Site Stats Database tracks 163 websites that are both Google Optimize and News, each enriched with traffic, authority, and the full detected tech stack.

Do news websites using Google Optimize have higher authority than average?

They tend to have stronger authority than the typical website: their median Ahrefs Domain Rating is 44, higher than the 28 median across all sites Site Stats Database tracks.

Where does the data come from?

Traffic estimates, keywords, and authority come from DataForSEO; Domain Rating comes from Ahrefs' public endpoint; and the topic, market, and technology detections come from Site Stats Database's own crawler.

Can I download the full list?

Yes. The complete, filterable list of all 163 news websites using Google Optimize, with traffic history, authority, keywords, and the full tech stack, is available with a Site Stats Database plan.

Top News Websites Using Google Optimize

Top News Websites Using Google Optimize — Site Stats Database

boats.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords118,996
Referring Domains16,605
Domain Age31 yrs
Traffic (Jun 2026)1,371,968
Traffic Trend
A/B TestingGoogle Optimize
brit.co
LanguageEnglish
DR (Ahrefs)81
Total Keywords268,986
Referring Domains49,609
Domain Age15 yrs
Traffic (Jun 2026)1,021,364
Traffic Trend
A/B TestingGoogle Optimize
firearmsnews.com
LanguageEnglish
DR (Ahrefs)49
Total Keywords22,399
Referring Domains1,866
Domain Age26 yrs
Traffic (Jun 2026)793,445
Traffic Trend
A/B Testing
ryanhomes.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords40,406
Referring Domains2,797
Domain Age28 yrs
Traffic (Jun 2026)530,305
Traffic Trend
A/B Testing
amiri.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords8,721
Referring Domains2,327
Domain Age29 yrs
Traffic (Jun 2026)507,692
Traffic Trend
A/B TestingGoogle Optimize
usgbc.org
LanguageEnglish
DR (Ahrefs)89
Total Keywords43,114
Referring Domains49,634
Domain Age29 yrs
Traffic (Jun 2026)474,811
Traffic Trend
A/B TestingGoogle Optimize
nrl.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords23,083
Referring Domains21,188
Domain Age32 yrs
Traffic (Jun 2026)454,673
Traffic Trend
A/B TestingGoogle Optimize
neit.edu
LanguageEnglish
DR (Ahrefs)64
Total Keywords20,492
Referring Domains3,875
Domain Age30 yrs
Traffic (Jun 2026)384,135
Traffic Trend
A/B TestingGoogle Optimize
motorcyclecloseouts.com
LanguageEnglish
DR (Ahrefs)36
Total Keywords22,706
Referring Domains427
Domain Age23 yrs
Traffic (Jun 2026)349,923
Traffic Trend
A/B Testing
handgunsmag.com
LanguageEnglish
DR (Ahrefs)43
Total Keywords15,924
Referring Domains1,647
Domain Age26 yrs
Traffic (Jun 2026)335,467
Traffic Trend
A/B Testing
marinemax.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords32,572
Referring Domains2,751
Domain Age28 yrs
Traffic (Jun 2026)325,972
Traffic Trend
A/B Testing
petersenshunting.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords26,562
Referring Domains2,723
Domain Age23 yrs
Traffic (Jun 2026)322,229
Traffic Trend
A/B Testing