Google Optimize vs Varify

Google Optimize is used by more websites in our catalog: 1,992 use Google Optimize and 136 use Varify.

Varify sites have the higher median Ahrefs Domain Rating (Google Optimize: 45, Varify: 54).

Between 2026-06 and 2026-07, Google Optimize went from 0.30% to 0.23% of all tracked sites, while Varify went from 0.02% to 0.02%. Varify is gaining ground faster in our index.

2 websites in our catalog use both Google Optimize and Varify.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.