Is Amplitude Experiment or Google Optimize more popular?

Google Optimize is used by more websites in our catalog: 135 use Amplitude Experiment and 1,992 use Google Optimize.

Does Amplitude Experiment or Google Optimize have higher-authority sites?

Amplitude Experiment sites have the higher median Ahrefs Domain Rating (Amplitude Experiment: 67, Google Optimize: 45).

Is Amplitude Experiment or Google Optimize growing faster?

Between 2026-06 and 2026-07, Amplitude Experiment went from 0.02% to 0.02% of all tracked sites, while Google Optimize went from 0.30% to 0.23%. Amplitude Experiment is gaining ground faster in our index.

How many sites use both Amplitude Experiment and Google Optimize?

1 websites in our catalog use both Amplitude Experiment and Google Optimize.

Where does this Amplitude Experiment vs Google Optimize data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Amplitude Experiment vs Google Optimize — Site Stats Database

Amplitude Experiment vs Google Optimize

A side-by-side comparison of two a/b testing & experimentation tools, based on the 21,296 A/B Testing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Amplitude Experiment	Google Optimize
Websites	135	1,992
Market share	0.63%	9.4%
Share of top 10K sites	0.12%	0.29%

Share of top 100K sites	0.06%	0.40%

Rank	#18	#4

Median DR	67	45

Average DR	62	45

Median keywords	4,066	1,586

Median referring domains	2,805	847

Median domain age	15 yrs	15 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	1,136,803	106,529

Combined monthly traffic	153,468,403	212,206,524

foxsports.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords1,959,858
Referring Domains84,333
Domain Age27 yrs
Traffic (Jun 2026)103,702,948
Traffic Trend
TechnologyAmplitude Experiment
bswhealth.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords257,755
Referring Domains10,172
Domain Age13 yrs
Traffic (Jun 2026)5,840,351
Traffic Trend
Technology
fanduel.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords241,897
Referring Domains25,892
Domain Age17 yrs
Traffic (Jun 2026)5,601,903
Traffic Trend
Technology
culvers.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords85,811
Referring Domains8,828
Domain Age29 yrs
Traffic (Jun 2026)5,046,954
Traffic Trend
Technology
complex.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords744,117
Referring Domains125,517
Domain Age29 yrs
Traffic (Jun 2026)4,846,407
Traffic Trend
Technology
roomstogo.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords234,292
Referring Domains12,234
Domain Age29 yrs
Traffic (Jun 2026)3,751,434
Traffic Trend
Technology
empower.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords131,397
Referring Domains11,896
Domain Age31 yrs
Traffic (Jun 2026)3,322,596
Traffic Trend
Technology
oportun.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords26,191
Referring Domains4,935
Domain Age25 yrs
Traffic (Jun 2026)2,705,070
Traffic Trend
Technology
bodi.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords92,317
Referring Domains9,027
Domain Age29 yrs
Traffic (Jun 2026)1,625,789
Traffic Trend
TechnologyAmplitude Experiment
huckleberrycare.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords52,885
Referring Domains1,953
Domain Age7 yrs
Traffic (Jun 2026)1,443,920
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
foxsports.com	English	84	1,959,858	84,333	27 yrs	103,702,948		Amplitude Experiment

dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
TechnologyGoogle Optimize
ea.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords352,670
Referring Domains135,793
Domain Age33 yrs
Traffic (Jun 2026)13,994,510
Traffic Trend
TechnologyGoogle Optimize
militaryonesource.mil
LanguageEnglish
DR (Ahrefs)83
Total Keywords181,601
Referring Domains20,053
Domain Age
Traffic (Jun 2026)7,947,490
Traffic Trend
Technology
koa.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords220,342
Referring Domains27,969
Domain Age27 yrs
Traffic (Jun 2026)5,933,404
Traffic Trend
TechnologyGoogle Optimize
lorealparisusa.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords304,373
Referring Domains27,514
Domain Age27 yrs
Traffic (Jun 2026)5,622,415
Traffic Trend
Technology
americansongwriter.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords436,635
Referring Domains27,439
Domain Age27 yrs
Traffic (Jun 2026)4,627,197
Traffic Trend
Technology
coldwellbankerhomes.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords449,225
Referring Domains32,193
Domain Age28 yrs
Traffic (Jun 2026)4,464,366
Traffic Trend
Technology
tropicalsmoothiecafe.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords51,118
Referring Domains4,861
Domain Age26 yrs
Traffic (Jun 2026)4,207,394
Traffic Trend
Technology
etoro.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords129,857
Referring Domains29,275
Domain Age21 yrs
Traffic (Jun 2026)2,704,664
Traffic Trend
TechnologyGoogle Optimize
philips.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords114,252
Referring Domains76,052
Domain Age39 yrs
Traffic (Jun 2026)2,624,057
Traffic Trend
Technology