Adobe Target vs Google Optimize

Google Optimize is used by more websites in our catalog: 336 use Adobe Target and 1,992 use Google Optimize.

Adobe Target sites have the higher median Ahrefs Domain Rating (Adobe Target: 71, Google Optimize: 45).

Between 2026-06 and 2026-07, Adobe Target went from 0.05% to 0.04% of all tracked sites, while Google Optimize went from 0.30% to 0.23%. Adobe Target is gaining ground faster in our index.

23 websites in our catalog use both Adobe Target and Google Optimize.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.