Last updated · traffic data through Jun 2026 - refreshes automatically as new data lands.
280 English-language life insurance websites in Site Stats Database. The top 12 by monthly traffic are below.
280
Websites
39,603,066
Combined monthly traffic
45
Median DR
2,232
Median keywords
21 yrs
Median domain age
Showing 12 of 280 results
268 more English-language life insurance sites are hidden. Unlock the full list.
Site Stats Database tracks 280 English-language life insurance websites. They carry a median Ahrefs Domain Rating of 45, higher than the 28 median across all tracked sites. The typical one is about 21 years old and ranks for 2,232 organic keywords. See plans and pricing.
Every figure here is based only on the 280 English-language life insurance websites that Site Stats Database tracks, not the entire web.
Median DR
45
Median referring domains
743
Median keywords
2,232
Median domain age
21 yrs
Adoption by audience size
Share of the most-visited sites we track that are English-language life insurance websites.
<0.1%
Top 10K
6 of 10,000
<0.1%
Top 100K
59 of 100,000
<0.1%
All tracked
280 of 880,858
Site Stats Database tracks 280 websites that are both Life Insurance and English-language, each enriched with traffic, authority, and the full detected tech stack.
They tend to have stronger authority than the typical website: their median Ahrefs Domain Rating is 45, higher than the 28 median across all sites Site Stats Database tracks.
Traffic estimates, keywords, and authority come from DataForSEO; Domain Rating comes from Ahrefs' public endpoint; and the topic, market, and technology detections come from Site Stats Database's own crawler.
Yes. The complete, filterable list of all 280 English-language life insurance websites, with traffic history, authority, keywords, and the full tech stack, is available with a Site Stats Database plan.
Citation
Site Stats Database. "Top English-Language Life Insurance Websites." Site Stats Database, July 1, 2026. https://sitestatsdb.com/topics/life-insurance/in/en
Site Stats Database tracks 280 English-language life insurance websites, enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Everything refreshes at least monthly.
| English |
| 83 |
| 111,856 |
| 17,736 |
| 29 yrs |
| 9,427,485 |
| English |
| guardianlife.com | English | 79 | 65,727 | 9,736 | 31 yrs | 3,052,132 | English |
| principal.com | English | 78 | 47,234 | 10,978 | 31 yrs | 1,404,086 | English |
| newyorklife.com | English | 80 | 57,762 | 13,963 | 30 yrs | 1,311,802 | English |
| mutualofomaha.com | English | 77 | 52,122 | 8,819 | 30 yrs | 1,253,785 | English |
| northwesternmutual.com | English | 78 | 84,171 | 17,253 | 31 yrs | 798,148 | English |
| auto-owners.com | English | 76 | 12,821 | 5,202 | 29 yrs | 660,589 | English |
| westernsouthern.com | English | 70 | 57,605 | 4,108 | 28 yrs | 583,133 | English |
| selectquote.com | English | 59 | 35,928 | 2,161 | 30 yrs | 528,308 | English |
| emma.ca | English | 50 | 33,651 | 950 | 25 yrs | 486,189 | English |
| protective.com | English | 72 | 29,355 | 3,938 | 31 yrs | 429,100 | English |