vendor vs voice

vendor is used by more websites in our catalog: 604 use vendor and 252 use voice.

voice sites have the higher median Ahrefs Domain Rating (vendor: 22, voice: 26).

Between 2026-06 and 2026-07, vendor went from 0.04% to 0.07% of all tracked sites, while voice went from 0.04% to 0.03%. vendor is gaining ground faster in our index.

No. A site runs a single WordPress theme, so vendor and voice are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.