storefront vs voice

storefront is used by more websites in our catalog: 1,027 use storefront and 252 use voice.

voice sites have the higher median Ahrefs Domain Rating (storefront: 15, voice: 26).

Between 2026-06 and 2026-07, storefront went from 0.14% to 0.12% of all tracked sites, while voice went from 0.04% to 0.03%. voice is gaining ground faster in our index.

No. A site runs a single WordPress theme, so storefront and voice are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.