storefront vs traveltour

storefront is used by more websites in our catalog: 1,027 use storefront and 128 use traveltour.

traveltour sites have the higher median Ahrefs Domain Rating (storefront: 15, traveltour: 19).

Between 2026-06 and 2026-07, storefront went from 0.14% to 0.12% of all tracked sites, while traveltour went from 0.02% to 0.01%. traveltour is gaining ground faster in our index.

No. A site runs a single WordPress theme, so storefront and traveltour are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.