shoptimizer vs x

x is used by more websites in our catalog: 332 use shoptimizer and 528 use x.

x sites have the higher median Ahrefs Domain Rating (shoptimizer: 17, x: 25).

Between 2026-06 and 2026-07, shoptimizer went from 0.04% to 0.04% of all tracked sites, while x went from 0.06% to 0.06%. x is gaining ground faster in our index.

No. A site runs a single WordPress theme, so shoptimizer and x are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.