shoptimizer vs twentytwentyone

twentytwentyone is used by more websites in our catalog: 332 use shoptimizer and 655 use twentytwentyone.

twentytwentyone sites have the higher median Ahrefs Domain Rating (shoptimizer: 17, twentytwentyone: 18).

Between 2026-06 and 2026-07, shoptimizer went from 0.04% to 0.04% of all tracked sites, while twentytwentyone went from 0.08% to 0.07%. shoptimizer is gaining ground faster in our index.

No. A site runs a single WordPress theme, so shoptimizer and twentytwentyone are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.