shoptimizer vs twentytwenty

twentytwenty is used by more websites in our catalog: 332 use shoptimizer and 655 use twentytwenty.

twentytwenty sites have the higher median Ahrefs Domain Rating (shoptimizer: 17, twentytwenty: 22).

Between 2026-06 and 2026-07, shoptimizer went from 0.04% to 0.04% of all tracked sites, while twentytwenty went from 0.08% to 0.07%. shoptimizer is gaining ground faster in our index.

No. A site runs a single WordPress theme, so shoptimizer and twentytwenty are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.