shoptimizer vs smart-mag

smart-mag is used by more websites in our catalog: 332 use shoptimizer and 1,021 use smart-mag.

smart-mag sites have the higher median Ahrefs Domain Rating (shoptimizer: 17, smart-mag: 32).

Between 2026-06 and 2026-07, shoptimizer went from 0.04% to 0.04% of all tracked sites, while smart-mag went from 0.15% to 0.12%. shoptimizer is gaining ground faster in our index.

No. A site runs a single WordPress theme, so shoptimizer and smart-mag are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.