publisher vs Total

Total is used by more websites in our catalog: 136 use publisher and 680 use Total.

publisher sites have the higher median Ahrefs Domain Rating (publisher: 34, Total: 27).

Between 2026-06 and 2026-07, publisher went from 0.02% to 0.02% of all tracked sites, while Total went from 0.08% to 0.08%. publisher is gaining ground faster in our index.

No. A site runs a single WordPress theme, so publisher and Total are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.