pub vs xstore

pub is used by more websites in our catalog: 2,530 use pub and 154 use xstore.

xstore sites have the higher median Ahrefs Domain Rating (pub: 8, xstore: 20).

Between 2026-06 and 2026-07, pub went from 0.26% to 0.29% of all tracked sites, while xstore went from 0.02% to 0.02%. pub is gaining ground faster in our index.

No. A site runs a single WordPress theme, so pub and xstore are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.