pub vs virtue

pub is used by more websites in our catalog: 2,530 use pub and 119 use virtue.

virtue sites have the higher median Ahrefs Domain Rating (pub: 8, virtue: 11).

Between 2026-06 and 2026-07, pub went from 0.26% to 0.29% of all tracked sites, while virtue went from 0.01% to 0.01%. pub is gaining ground faster in our index.

No. A site runs a single WordPress theme, so pub and virtue are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.