pub vs storefront

pub is used by more websites in our catalog: 2,530 use pub and 1,027 use storefront.

storefront sites have the higher median Ahrefs Domain Rating (pub: 8, storefront: 15).

Between 2026-06 and 2026-07, pub went from 0.26% to 0.29% of all tracked sites, while storefront went from 0.14% to 0.12%. pub is gaining ground faster in our index.

No. A site runs a single WordPress theme, so pub and storefront are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.