pub vs shoptimizer

pub is used by more websites in our catalog: 2,530 use pub and 332 use shoptimizer.

shoptimizer sites have the higher median Ahrefs Domain Rating (pub: 8, shoptimizer: 17).

Between 2026-06 and 2026-07, pub went from 0.26% to 0.29% of all tracked sites, while shoptimizer went from 0.04% to 0.04%. pub is gaining ground faster in our index.

No. A site runs a single WordPress theme, so pub and shoptimizer are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.