Newspaper vs theme

Newspaper is used by more websites in our catalog: 3,296 use Newspaper and 121 use theme.

theme sites have the higher median Ahrefs Domain Rating (Newspaper: 32, theme: 33).

Between 2026-06 and 2026-07, Newspaper went from 0.48% to 0.37% of all tracked sites, while theme went from 0.02% to 0.01%. theme is gaining ground faster in our index.

No. A site runs a single WordPress theme, so Newspaper and theme are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.