Newspaper vs shoptimizer

Newspaper is used by more websites in our catalog: 3,296 use Newspaper and 332 use shoptimizer.

Newspaper sites have the higher median Ahrefs Domain Rating (Newspaper: 32, shoptimizer: 17).

Between 2026-06 and 2026-07, Newspaper went from 0.48% to 0.37% of all tracked sites, while shoptimizer went from 0.04% to 0.04%. shoptimizer is gaining ground faster in our index.

No. A site runs a single WordPress theme, so Newspaper and shoptimizer are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.