Impreza vs xstore

Impreza is used by more websites in our catalog: 987 use Impreza and 154 use xstore.

Impreza sites have the higher median Ahrefs Domain Rating (Impreza: 27, xstore: 20).

Between 2026-06 and 2026-07, Impreza went from 0.12% to 0.11% of all tracked sites, while xstore went from 0.02% to 0.02%. xstore is gaining ground faster in our index.

No. A site runs a single WordPress theme, so Impreza and xstore are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.