Impreza vs storefront

storefront is used by more websites in our catalog: 987 use Impreza and 1,027 use storefront.

Impreza sites have the higher median Ahrefs Domain Rating (Impreza: 27, storefront: 15).

Between 2026-06 and 2026-07, Impreza went from 0.12% to 0.11% of all tracked sites, while storefront went from 0.14% to 0.12%. Impreza is gaining ground faster in our index.

No. A site runs a single WordPress theme, so Impreza and storefront are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.