essentials vs pub

pub is used by more websites in our catalog: 117 use essentials and 2,530 use pub.

essentials sites have the higher median Ahrefs Domain Rating (essentials: 28, pub: 8).

Between 2026-06 and 2026-07, essentials went from 0.02% to 0.01% of all tracked sites, while pub went from 0.26% to 0.29%. pub is gaining ground faster in our index.

No. A site runs a single WordPress theme, so essentials and pub are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.