custom vs thrive-theme

thrive-theme is used by more websites in our catalog: 105 use custom and 782 use thrive-theme.

custom sites have the higher median Ahrefs Domain Rating (custom: 41, thrive-theme: 24).

Between 2026-06 and 2026-07, custom went from 0.01% to 0.01% of all tracked sites, while thrive-theme went from 0.11% to 0.09%. custom is gaining ground faster in our index.

No. A site runs a single WordPress theme, so custom and thrive-theme are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.