custom vs smart-mag

smart-mag is used by more websites in our catalog: 105 use custom and 1,021 use smart-mag.

custom sites have the higher median Ahrefs Domain Rating (custom: 41, smart-mag: 32).

Between 2026-06 and 2026-07, custom went from 0.01% to 0.01% of all tracked sites, while smart-mag went from 0.15% to 0.12%. custom is gaining ground faster in our index.

No. A site runs a single WordPress theme, so custom and smart-mag are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.