custom vs pro

pro is used by more websites in our catalog: 105 use custom and 1,386 use pro.

custom sites have the higher median Ahrefs Domain Rating (custom: 41, pro: 24).

Between 2026-06 and 2026-07, custom went from 0.01% to 0.01% of all tracked sites, while pro went from 0.16% to 0.16%. pro is gaining ground faster in our index.

No. A site runs a single WordPress theme, so custom and pro are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.