custom vs Impreza

Impreza is used by more websites in our catalog: 105 use custom and 987 use Impreza.

custom sites have the higher median Ahrefs Domain Rating (custom: 41, Impreza: 27).

Between 2026-06 and 2026-07, custom went from 0.01% to 0.01% of all tracked sites, while Impreza went from 0.12% to 0.11%. custom is gaining ground faster in our index.

No. A site runs a single WordPress theme, so custom and Impreza are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.