bridge vs custom

bridge is used by more websites in our catalog: 932 use bridge and 105 use custom.

custom sites have the higher median Ahrefs Domain Rating (bridge: 26, custom: 41).

Between 2026-06 and 2026-07, bridge went from 0.10% to 0.11% of all tracked sites, while custom went from 0.01% to 0.01%. bridge is gaining ground faster in our index.

No. A site runs a single WordPress theme, so bridge and custom are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.