bb-theme vs voice

bb-theme is used by more websites in our catalog: 4,116 use bb-theme and 252 use voice.

voice sites have the higher median Ahrefs Domain Rating (bb-theme: 24, voice: 26).

Between 2026-06 and 2026-07, bb-theme went from 0.45% to 0.47% of all tracked sites, while voice went from 0.04% to 0.03%. bb-theme is gaining ground faster in our index.

No. A site runs a single WordPress theme, so bb-theme and voice are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.