A side-by-side comparison of two b2b visitor identification tools, based on the 3,367 Visitor ID sites tracked by Site Stats Database.
Last updated
| Metric | Lead Forensics | ZoomInfo |
|---|---|---|
| Websites | 260 | 585 |
| Market share | 7.7% | 17% |
| Share of top 10K sites | 0.03% | 0.03% |
| Share of top 100K sites |
|---|
| 0.02% |
| 0.08% |
| Rank | #4 | #3 |
|---|
| Median DR | 40 | 50 |
|---|
| Average DR | 42 | 49 |
|---|
| Median keywords | 972 | 1,647 |
|---|
| Median referring domains | 534 | 832 |
|---|
| Median domain age | 21 yrs | 19 yrs |
|---|
| Average domain age | 20 yrs | 19 yrs |
|---|
| Average monthly traffic | 37,437 | 47,225 |
|---|
| Combined monthly traffic | 9,733,683 | 27,626,709 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
260 websites · rank #4
Top industries
Top markets
585 websites · rank #3
Top industries
Top markets
ZoomInfo is used by more websites in our catalog: 260 use Lead Forensics and 585 use ZoomInfo.
ZoomInfo sites have the higher median Ahrefs Domain Rating (Lead Forensics: 40, ZoomInfo: 50).
Between 2026-06 and 2026-07, Lead Forensics went from 0.04% to 0.03% of all tracked sites, while ZoomInfo went from 0.08% to 0.07%. Lead Forensics is gaining ground faster in our index.
9 websites in our catalog use both Lead Forensics and ZoomInfo.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Lead Forensics vs ZoomInfo." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/visitor-identification/compare/lead-forensics-vs-zoominfo
Site Stats Database tracks 260 websites using Lead Forensics and 585 using ZoomInfo, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every visitor-identification tool by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 56 |
| 9,690 |
| 3,051 |
| 18 yrs |
| 1,700,037 |
| Lead Forensics |
| clickworker.com | English | 71 | 9,974 | 6,705 | 19 yrs | 1,467,479 | Lead Forensics |
| bakerross.co.uk | English | 57 | 23,525 | 3,408 | 28 yrs | 617,066 | Lead Forensics |
| securityindustry.org | English | 74 | 2,993 | 4,120 | 14 yrs | 275,310 | Lead Forensics |
| brickform.com | English | 62 | 7,914 | 524 | 29 yrs | 214,300 | Lead Forensics |
| loqate.com | English | 75 | 5,706 | 1,818 | 16 yrs | 160,244 | Lead Forensics |
| smiths.com | English | 63 | 625 | 1,361 | 28 yrs | 143,741 | Lead Forensics |
| lbbonline.com | English | 83 | 39,668 | 16,162 | 18 yrs | 108,372 | Lead Forensics |
| proactiveinvestors.com | English | 72 | 27,895 | 9,426 | 20 yrs | 102,438 | Lead Forensics |
| English |
| 80 |
| 65,587 |
| 13,146 |
| 13 yrs |
| 1,407,657 |
| ZoomInfo |
| weathertrends360.com | English | 40 | 54,127 | 748 | 16 yrs | 1,039,206 | ZoomInfo |
| uagc.edu | English | 72 | 45,483 | 5,530 | 5 yrs | 901,907 | ZoomInfo |
| fidelityworkplace.com | English | 58 | 4,252 | 1,072 | 8 yrs | 703,337 | ZoomInfo |
| smarty.com | English | 71 | 18,801 | 2,513 | 30 yrs | 663,330 | ZoomInfo |
| nucamprv.com | English | 49 | 13,256 | 1,754 | 10 yrs | 487,709 | ZoomInfo |
| nethealth.com | English | 64 | 19,446 | 1,574 | 31 yrs | 462,761 | ZoomInfo |
| otter.ai | English | 85 | 18,390 | 24,298 | 8 yrs | 448,326 | ZoomInfo |
| projectmanagementacademy.net | English | 60 | 11,850 | 2,283 | 16 yrs | 429,059 | ZoomInfo |