Is Vimeo or YouTube more popular?

YouTube is used by more websites in our catalog: 23,086 use Vimeo and 82,680 use YouTube.

Does Vimeo or YouTube have higher-authority sites?

Vimeo sites have the higher median Ahrefs Domain Rating (Vimeo: 33, YouTube: 29).

Is Vimeo or YouTube growing faster?

Between 2026-06 and 2026-07, Vimeo went from 2.9% to 2.6% of all tracked sites, while YouTube went from 11% to 9.4%. Vimeo is gaining ground faster in our index.

How many sites use both Vimeo and YouTube?

6,442 websites in our catalog use both Vimeo and YouTube.

Where does this Vimeo vs YouTube data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Vimeo vs YouTube — Site Stats Database

Vimeo vs YouTube

A side-by-side comparison of two video players & hosts, based on the 114,821 Video sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Vimeo	YouTube
Websites	23,086	82,680
Market share	20%	72%
Share of top 10K sites	2.4%	7.3%
Share of top 100K sites

Rank	#2	#1

Median DR	33	29

Average DR	35	31

Median keywords	959	977

Median referring domains	406	386

Median domain age	16 yrs	13 yrs

Average domain age	16 yrs	15 yrs

Average monthly traffic	95,329	88,414

Combined monthly traffic	2,200,759,655	7,310,056,587

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyVimeo
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
TechnologyVimeo
go.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords913,868
Referring Domains604,602
Domain Age28 yrs
Traffic (Jun 2026)72,794,971
Traffic Trend
TechnologyVimeo
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
TechnologyVimeo
ebsco.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,204,308
Referring Domains49,049
Domain Age35 yrs
Traffic (Jun 2026)62,374,777
Traffic Trend
TechnologyVimeo
kids.nationalgeographic.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords292,465
Referring Domains34,302
Domain Age30 yrs
Traffic (Jun 2026)29,367,146
Traffic Trend
Technology
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyVimeo
visitsaltlake.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords113,482
Referring Domains7,152
Domain Age28 yrs
Traffic (Jun 2026)13,863,391
Traffic Trend
TechnologyVimeo
labcorp.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords284,189
Referring Domains14,282
Domain Age30 yrs
Traffic (Jun 2026)11,728,661
Traffic Trend
TechnologyVimeo
panerabread.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords96,885
Referring Domains18,478
Domain Age28 yrs
Traffic (Jun 2026)10,865,645
Traffic Trend
TechnologyVimeo

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
walmart.com	English	92	22,196,316	287,795	31 yrs	430,824,067		Vimeo

google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords14,321,906
Referring Domains28,301,335
Domain Age28 yrs
Traffic (Jun 2026)1,697,994,676
Traffic Trend
TechnologyYouTube
foxsports.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords1,959,858
Referring Domains84,333
Domain Age27 yrs
Traffic (Jun 2026)103,702,948
Traffic Trend
TechnologyYouTube
nike.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords994,389
Referring Domains181,640
Domain Age31 yrs
Traffic (Jun 2026)83,799,562
Traffic Trend
TechnologyYouTube
irs.gov
LanguageEnglish
DR (Ahrefs)93
Total Keywords973,833
Referring Domains280,852
Domain Age28 yrs
Traffic (Jun 2026)75,413,891
Traffic Trend
TechnologyYouTube
go.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords913,868
Referring Domains604,602
Domain Age28 yrs
Traffic (Jun 2026)72,794,971
Traffic Trend
TechnologyYouTube
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
TechnologyYouTube
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
blog.google
LanguageEnglish
DR (Ahrefs)91
Total Keywords120,658
Referring Domains140,142
Domain Age9 yrs
Traffic (Jun 2026)51,746,565
Traffic Trend
TechnologyYouTube
wikihow.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords5,580,639
Referring Domains404,808
Domain Age22 yrs
Traffic (Jun 2026)43,976,309
Traffic Trend
TechnologyYouTube