Is Kaltura or YouTube more popular?

YouTube is used by more websites in our catalog: 115 use Kaltura and 82,680 use YouTube.

Does Kaltura or YouTube have higher-authority sites?

Kaltura sites have the higher median Ahrefs Domain Rating (Kaltura: 71, YouTube: 29).

Is Kaltura or YouTube growing faster?

Between 2026-06 and 2026-07, Kaltura went from 0.02% to 0.01% of all tracked sites, while YouTube went from 11% to 9.4%. Kaltura is gaining ground faster in our index.

How many sites use both Kaltura and YouTube?

22 websites in our catalog use both Kaltura and YouTube.

Where does this Kaltura vs YouTube data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Kaltura vs YouTube — Site Stats Database

Kaltura vs YouTube

A side-by-side comparison of two video players & hosts, based on the 114,821 Video sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Kaltura	YouTube
Websites	115	82,680
Market share	0.10%	72%
Share of top 10K sites	0.18%	7.3%
Share of top 100K sites

Rank	#18	#1

Median DR	71	29

Average DR	65	31

Median keywords	3,284	977

Median referring domains	1,938	386

Median domain age	27 yrs	13 yrs

Average domain age	24 yrs	15 yrs

Average monthly traffic	3,363,662	88,414

Combined monthly traffic	386,821,133	7,310,056,587

vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
TechnologyKaltura
go.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords913,868
Referring Domains604,602
Domain Age28 yrs
Traffic (Jun 2026)72,794,971
Traffic Trend
TechnologyKaltura
cornell.edu
LanguageEnglish
DR (Ahrefs)92
Total Keywords1,692,749
Referring Domains372,628
Domain Age40 yrs
Traffic (Jun 2026)54,727,724
Traffic Trend
Technology
ucdavis.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords710,300
Referring Domains156,512
Domain Age40 yrs
Traffic (Jun 2026)15,670,133
Traffic Trend
Technology
movies.disney.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords100,091
Referring Domains36,737
Domain Age36 yrs
Traffic (Jun 2026)8,544,539
Traffic Trend
Technology
healthcare.utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords316,270
Referring Domains26,075
Domain Age39 yrs
Traffic (Jun 2026)7,202,527
Traffic Trend
Technology
upmc.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords556,041
Referring Domains29,791
Domain Age26 yrs
Traffic (Jun 2026)5,727,445
Traffic Trend
TechnologyKaltura
online.hbs.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords89,760
Referring Domains28,914
Domain Age30 yrs
Traffic (Jun 2026)4,079,397
Traffic Trend
Technology
mychart.org
LanguageEnglish
DR (Ahrefs)74
Total Keywords12,003
Referring Domains1,710
Domain Age21 yrs
Traffic (Jun 2026)3,529,039
Traffic Trend
Technology
syracuse.edu
LanguageEnglish
DR (Ahrefs)82
Total Keywords64,300
Referring Domains22,435
Domain Age29 yrs
Traffic (Jun 2026)2,407,223
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
vocabulary.com	English	81	2,454,757	42,680	29 yrs	192,093,469		Kaltura

google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords14,321,906
Referring Domains28,301,335
Domain Age28 yrs
Traffic (Jun 2026)1,697,994,676
Traffic Trend
TechnologyYouTube
foxsports.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords1,959,858
Referring Domains84,333
Domain Age27 yrs
Traffic (Jun 2026)103,702,948
Traffic Trend
Technology
nike.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords994,389
Referring Domains181,640
Domain Age31 yrs
Traffic (Jun 2026)83,799,562
Traffic Trend
TechnologyYouTube
irs.gov
LanguageEnglish
DR (Ahrefs)93
Total Keywords973,833
Referring Domains280,852
Domain Age28 yrs
Traffic (Jun 2026)75,413,891
Traffic Trend
TechnologyYouTube
go.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords913,868
Referring Domains604,602
Domain Age28 yrs
Traffic (Jun 2026)72,794,971
Traffic Trend
TechnologyYouTube
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
blog.google
LanguageEnglish
DR (Ahrefs)91
Total Keywords120,658
Referring Domains140,142
Domain Age9 yrs
Traffic (Jun 2026)51,746,565
Traffic Trend
Technology
wikihow.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords5,580,639
Referring Domains404,808
Domain Age22 yrs
Traffic (Jun 2026)43,976,309
Traffic Trend
Technology