Brightcove vs YouTube

YouTube is used by more websites in our catalog: 652 use Brightcove and 82,680 use YouTube.

Brightcove sites have the higher median Ahrefs Domain Rating (Brightcove: 67, YouTube: 29).

Between 2026-06 and 2026-07, Brightcove went from 0.10% to 0.07% of all tracked sites, while YouTube went from 11% to 9.4%. Brightcove is gaining ground faster in our index.

251 websites in our catalog use both Brightcove and YouTube.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.