Is Google Website Translator or WPML more popular?

WPML is used by more websites in our catalog: 13,517 use Google Website Translator and 37,654 use WPML.

Does Google Website Translator or WPML have higher-authority sites?

Google Website Translator sites have the higher median Ahrefs Domain Rating (Google Website Translator: 31, WPML: 26).

Is Google Website Translator or WPML growing faster?

Between 2026-06 and 2026-07, Google Website Translator went from 1.6% to 1.5% of all tracked sites, while WPML went from 5.0% to 4.3%. Google Website Translator is gaining ground faster in our index.

How many sites use both Google Website Translator and WPML?

261 websites in our catalog use both Google Website Translator and WPML.

Where does this Google Website Translator vs WPML data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Website Translator vs WPML — Site Stats Database

Google Website Translator vs WPML

A side-by-side comparison of two translation & localization tools, based on the 60,339 Translation sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Website Translator	WPML
Websites	13,517	37,654
Market share	22%	62%
Share of top 10K sites	1.3%	1.4%

Rank	#2	#1

Median DR	31	26

Average DR	33	28

Median keywords	1,126	898

Median referring domains	396	303

Median domain age	16 yrs	12 yrs

Average domain age	16 yrs	14 yrs

Average monthly traffic	74,549	56,924

Combined monthly traffic	1,007,679,381	2,143,432,960

nyc.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,065,497
Referring Domains141,183
Domain Age28 yrs
Traffic (Jun 2026)43,246,617
Traffic Trend
TechnologyGoogle Website Translator
w3schools.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords460,584
Referring Domains130,164
Domain Age26 yrs
Traffic (Jun 2026)19,645,294
Traffic Trend
Technology
nj.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords756,308
Referring Domains96,738
Domain Age24 yrs
Traffic (Jun 2026)17,619,777
Traffic Trend
TechnologyGoogle Website Translator
lacounty.gov
LanguageEnglish
DR (Ahrefs)87
Total Keywords560,970
Referring Domains53,218
Domain Age20 yrs
Traffic (Jun 2026)14,254,250
Traffic Trend
Technology
goldprice.org
LanguageEnglish
DR (Ahrefs)76
Total Keywords40,649
Referring Domains16,234
Domain Age22 yrs
Traffic (Jun 2026)14,000,940
Traffic Trend
Technology
uclahealth.org
LanguageEnglish
DR (Ahrefs)86
Total Keywords532,364
Referring Domains48,826
Domain Age19 yrs
Traffic (Jun 2026)12,872,530
Traffic Trend
Technology
cedars-sinai.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords524,048
Referring Domains27,786
Domain Age27 yrs
Traffic (Jun 2026)11,325,501
Traffic Trend
Technology
tn.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords623,147
Referring Domains70,467
Domain Age24 yrs
Traffic (Jun 2026)11,052,050
Traffic Trend
TechnologyGoogle Website Translator
ct.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords584,044
Referring Domains90,118
Domain Age24 yrs
Traffic (Jun 2026)9,242,281
Traffic Trend
TechnologyGoogle Website Translator
edd.ca.gov
LanguageEnglish
DR (Ahrefs)93
Total Keywords71,790
Referring Domains9,758
Domain Age28 yrs
Traffic (Jun 2026)8,491,472
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
nyc.gov	English	91	1,065,497	141,183	28 yrs	43,246,617		Google Website Translator

play.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords6,530,671
Referring Domains3,590,131
Domain Age28 yrs
Traffic (Jun 2026)716,175,576
Traffic Trend
TechnologyWPML
state.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords1,027,134
Referring Domains281,890
Domain Age28 yrs
Traffic (Jun 2026)77,272,761
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
Technology
fiveguys.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords61,482
Referring Domains9,366
Domain Age26 yrs
Traffic (Jun 2026)12,329,272
Traffic Trend
Technology
lumenlearning.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords1,000,430
Referring Domains22,894
Domain Age14 yrs
Traffic (Jun 2026)11,958,757
Traffic Trend
Technology
dowjones.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords5,699
Referring Domains16,852
Domain Age34 yrs
Traffic (Jun 2026)10,532,884
Traffic Trend
Technology
americanpregnancy.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords220,739
Referring Domains27,498
Domain Age23 yrs
Traffic (Jun 2026)9,406,208
Traffic Trend
Technology
helpguide.org
LanguageEnglish
DR (Ahrefs)87
Total Keywords195,310
Referring Domains74,165
Domain Age26 yrs
Traffic (Jun 2026)8,351,300
Traffic Trend
Technology
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
statista.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords715,718
Referring Domains459,711
Domain Age20 yrs
Traffic (Jun 2026)6,634,909
Traffic Trend
Technology