Matomo Tag Manager vs Tealium

Tealium is used by more websites in our catalog: 1,124 use Matomo Tag Manager and 3,805 use Tealium.

Matomo Tag Manager sites have the higher median Ahrefs Domain Rating (Matomo Tag Manager: 53, Tealium: 8).

Between 2026-06 and 2026-07, Matomo Tag Manager went from 0.15% to 0.13% of all tracked sites, while Tealium went from 0.32% to 0.43%. Tealium is gaining ground faster in our index.

2 websites in our catalog use both Matomo Tag Manager and Tealium.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.