Is Matomo Tag Manager or RudderStack more popular?

Matomo Tag Manager is used by more websites in our catalog: 1,124 use Matomo Tag Manager and 807 use RudderStack.

Does Matomo Tag Manager or RudderStack have higher-authority sites?

Matomo Tag Manager sites have the higher median Ahrefs Domain Rating (Matomo Tag Manager: 53, RudderStack: 30).

Is Matomo Tag Manager or RudderStack growing faster?

Between 2026-06 and 2026-07, Matomo Tag Manager went from 0.15% to 0.13% of all tracked sites, while RudderStack went from 0.10% to 0.09%. RudderStack is gaining ground faster in our index.

How many sites use both Matomo Tag Manager and RudderStack?

1 websites in our catalog use both Matomo Tag Manager and RudderStack.

Where does this Matomo Tag Manager vs RudderStack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Matomo Tag Manager vs RudderStack — Site Stats Database

Matomo Tag Manager vs RudderStack

A side-by-side comparison of two tag managers, based on the 13,892 Tag Manager sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Matomo Tag Manager	RudderStack
Websites	1,124	807
Market share	8.1%	5.8%
Share of top 10K sites	0.11%	0.35%

Rank	#3	#4

Median DR	53	30

Average DR	48	34

Median keywords	787	1,000

Median referring domains	1,259	300

Median domain age	17 yrs	10 yrs

Average domain age	17 yrs	13 yrs

Average monthly traffic	57,120	167,809

Combined monthly traffic	64,202,645	135,421,911

tpwd.texas.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords252,533
Referring Domains33,886
Domain Age28 yrs
Traffic (Jun 2026)8,776,941
Traffic Trend
TechnologyMatomo Tag Manager
har.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords445,885
Referring Domains15,143
Domain Age30 yrs
Traffic (Jun 2026)6,175,366
Traffic Trend
TechnologyMatomo Tag Manager
sa.gov
LanguageEnglish
DR (Ahrefs)74
Total Keywords115,405
Referring Domains8,919
Domain Age4 yrs
Traffic (Jun 2026)4,359,754
Traffic Trend
TechnologyMatomo Tag Manager
denvergov.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords185,290
Referring Domains21,120
Domain Age27 yrs
Traffic (Jun 2026)4,130,729
Traffic Trend
Technology
hrw.org
LanguageEnglish
DR (Ahrefs)89
Total Keywords80,337
Referring Domains140,156
Domain Age31 yrs
Traffic (Jun 2026)3,001,042
Traffic Trend
TechnologyMatomo Tag Manager
patient.info
LanguageEnglish
DR (Ahrefs)82
Total Keywords627,354
Referring Domains27,037
Domain Age23 yrs
Traffic (Jun 2026)2,241,299
Traffic Trend
Technology
thingiverse.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords145,732
Referring Domains86,374
Domain Age17 yrs
Traffic (Jun 2026)2,086,397
Traffic Trend
Technology
niagarafallstourism.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords19,429
Referring Domains7,541
Domain Age27 yrs
Traffic (Jun 2026)1,767,429
Traffic Trend
Technology
bricklink.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords107,151
Referring Domains34,073
Domain Age24 yrs
Traffic (Jun 2026)1,732,706
Traffic Trend
Technology
armymwr.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords66,975
Referring Domains15,621
Domain Age30 yrs
Traffic (Jun 2026)1,272,651
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
tpwd.texas.gov	English	92	252,533	33,886	28 yrs	8,776,941		Matomo Tag Manager

aapc.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords282,781
Referring Domains11,910
Domain Age29 yrs
Traffic (Jun 2026)11,747,563
Traffic Trend
TechnologyRudderStack
champssports.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords336,417
Referring Domains3,864
Domain Age31 yrs
Traffic (Jun 2026)5,641,915
Traffic Trend
Technology
milwaukeetool.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords133,536
Referring Domains12,097
Domain Age26 yrs
Traffic (Jun 2026)5,460,655
Traffic Trend
Technology
king5.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,223
Referring Domains50,111
Domain Age30 yrs
Traffic (Jun 2026)4,261,942
Traffic Trend
TechnologyRudderStack
kare11.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords273,302
Referring Domains37,949
Domain Age31 yrs
Traffic (Jun 2026)3,840,147
Traffic Trend
Technology
zennioptical.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords62,506
Referring Domains14,371
Domain Age23 yrs
Traffic (Jun 2026)3,740,075
Traffic Trend
Technology
wfaa.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords288,457
Referring Domains50,353
Domain Age30 yrs
Traffic (Jun 2026)3,739,057
Traffic Trend
TechnologyRudderStack
vegasinsider.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords148,881
Referring Domains13,352
Domain Age29 yrs
Traffic (Jun 2026)3,533,134
Traffic Trend
Technology
kvue.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords228,070
Referring Domains32,126
Domain Age32 yrs
Traffic (Jun 2026)3,319,922
Traffic Trend
TechnologyRudderStack
wcnc.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords308,773
Referring Domains31,640
Domain Age30 yrs
Traffic (Jun 2026)3,209,253
Traffic Trend
TechnologyRudderStack