Ensighten vs Matomo Tag Manager

Matomo Tag Manager is used by more websites in our catalog: 515 use Ensighten and 1,124 use Matomo Tag Manager.

Matomo Tag Manager sites have the higher median Ahrefs Domain Rating (Ensighten: 46, Matomo Tag Manager: 53).

Between 2026-06 and 2026-07, Ensighten went from 0.07% to 0.06% of all tracked sites, while Matomo Tag Manager went from 0.15% to 0.13%. Ensighten is gaining ground faster in our index.

1 websites in our catalog use both Ensighten and Matomo Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.