A side-by-side comparison of two tag managers, based on the 13,892 Tag Manager sites tracked by Site Stats Database.
Last updated
| Metric | Ensighten | Matomo Tag Manager |
|---|---|---|
| Websites | 515 | 1,124 |
| Market share | 3.7% | 8.1% |
| Share of top 10K sites | 0.32% | 0.11% |
| Share of top 100K sites |
|---|
| 0.15% |
| 0.10% |
| Rank | #6 | #3 |
|---|
| Median DR | 46 | 53 |
|---|
| Average DR | 45 | 48 |
|---|
| Median keywords | 1,915 | 787 |
|---|
| Median referring domains | 795 | 1,259 |
|---|
| Median domain age | 22 yrs | 17 yrs |
|---|
| Average domain age | 20 yrs | 17 yrs |
|---|
| Average monthly traffic | 913,897 | 57,120 |
|---|
| Combined monthly traffic | 470,656,998 | 64,202,645 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
515 websites · rank #6
Top industries
Top markets
1,124 websites · rank #3
Top industries
Top markets
Matomo Tag Manager is used by more websites in our catalog: 515 use Ensighten and 1,124 use Matomo Tag Manager.
Matomo Tag Manager sites have the higher median Ahrefs Domain Rating (Ensighten: 46, Matomo Tag Manager: 53).
Between 2026-06 and 2026-07, Ensighten went from 0.07% to 0.06% of all tracked sites, while Matomo Tag Manager went from 0.15% to 0.13%. Ensighten is gaining ground faster in our index.
1 websites in our catalog use both Ensighten and Matomo Tag Manager.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Ensighten vs Matomo Tag Manager." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/tag-managers/compare/ensighten-vs-matomo-tag-manager
Site Stats Database tracks 515 websites using Ensighten and 1,124 using Matomo Tag Manager, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every tag manager by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 92 |
| 913,868 |
| 604,602 |
| 28 yrs |
| 72,794,971 |
| Ensighten |
| kids.nationalgeographic.com | English | 91 | 292,465 | 34,302 | 30 yrs | 29,367,146 | Ensighten |
| americanexpress.com | English | 91 | 394,227 | 100,831 | 31 yrs | 24,890,156 | Ensighten |
| biblestudytools.com | English | 84 | 907,849 | 36,443 | 28 yrs | 21,766,757 | Ensighten |
| abcnews.com | English | 91 | 1,492,310 | 303,654 | 31 yrs | 17,838,783 | Ensighten |
| marvel.com | English | 84 | 275,398 | 79,713 | 29 yrs | 16,555,205 | Ensighten |
| sherwin-williams.com | English | 87 | 308,485 | 47,362 | 28 yrs | 14,238,003 | Ensighten |
| wyndhamhotels.com | English | 88 | 395,338 | 66,934 | 24 yrs | 11,583,399 | Ensighten |
| td.com | English | 84 | 141,302 | 32,145 | 28 yrs | 10,186,410 | Ensighten |
| English |
| 83 |
| 445,885 |
| 15,143 |
| 30 yrs |
| 6,175,366 |
| Matomo Tag Manager |
| sa.gov | English | 74 | 115,405 | 8,919 | 4 yrs | 4,359,754 | Matomo Tag Manager |
| denvergov.org | English | 82 | 185,290 | 21,120 | 27 yrs | 4,130,729 | Matomo Tag Manager |
| hrw.org | English | 89 | 80,337 | 140,156 | 31 yrs | 3,001,042 | Matomo Tag Manager |
| patient.info | English | 82 | 627,354 | 27,037 | 23 yrs | 2,241,299 | Matomo Tag Manager |
| thingiverse.com | English | 89 | 145,732 | 86,374 | 17 yrs | 2,086,397 | Matomo Tag Manager |
| niagarafallstourism.com | English | 71 | 19,429 | 7,541 | 27 yrs | 1,767,429 | Matomo Tag Manager |
| bricklink.com | English | 80 | 107,151 | 34,073 | 24 yrs | 1,732,706 | Matomo Tag Manager |
| armymwr.com | English | 75 | 66,975 | 15,621 | 30 yrs | 1,272,651 | Matomo Tag Manager |