Adobe Launch vs Matomo Tag Manager

Adobe Launch is used by more websites in our catalog: 6,512 use Adobe Launch and 1,124 use Matomo Tag Manager.

Matomo Tag Manager sites have the higher median Ahrefs Domain Rating (Adobe Launch: 45, Matomo Tag Manager: 53).

Between 2026-06 and 2026-07, Adobe Launch went from 0.80% to 0.74% of all tracked sites, while Matomo Tag Manager went from 0.15% to 0.13%. Matomo Tag Manager is gaining ground faster in our index.

4 websites in our catalog use both Adobe Launch and Matomo Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.