Is Amazon or Microsoft more popular?

Amazon is used by more websites in our catalog: 33,418 use Amazon and 348 use Microsoft.

Does Amazon or Microsoft have higher-authority sites?

Microsoft sites have the higher median Ahrefs Domain Rating (Amazon: 52, Microsoft: 92).

Is Amazon or Microsoft growing faster?

Between 2026-06 and 2026-07, Amazon went from 4.6% to 3.8% of all tracked sites, while Microsoft went from 0.04% to 0.04%. Microsoft is gaining ground faster in our index.

Can a site use both Amazon and Microsoft?

No. A site runs a single SSL certificate authority, so Amazon and Microsoft are mutually exclusive.

Where does this Amazon vs Microsoft data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Amazon vs Microsoft — Site Stats Database

Amazon vs Microsoft

A side-by-side comparison of two ssl certificate authorities, based on the 842,065 SSL Authority sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Amazon	Microsoft
Websites	33,418	348
Market share	4.0%	0.04%
Share of top 10K sites	12%	0.16%

Rank	#4	#22

Median DR	52	92

Average DR	49	75

Median keywords	1,413	890

Median referring domains	960	382

Median domain age	18 yrs	22 yrs

Average domain age	18 yrs	21 yrs

Average monthly traffic	478,363	942,292

Combined monthly traffic	15,985,918,265	327,917,680

imdb.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords12,598,022
Referring Domains947,689
Domain Age30 yrs
Traffic (Jun 2026)2,387,444,775
Traffic Trend
TechnologyAmazon
merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
Technology
tripadvisor.com
Language
DR (Ahrefs)93
Total Keywords19,082,439
Referring Domains616,832
Domain Age27 yrs
Traffic (Jun 2026)1,109,161,006
Traffic Trend
Technology
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Technology
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
TechnologyAmazon
mapquest.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords26,333,561
Referring Domains116,999
Domain Age30 yrs
Traffic (Jun 2026)253,392,926
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
ck12.org
Language
DR (Ahrefs)75
Total Keywords1,559,871
Referring Domains17,813
Domain Age19 yrs
Traffic (Jun 2026)197,520,503
Traffic Trend
TechnologyAmazon
realtor.com
Language
DR (Ahrefs)91
Total Keywords3,586,966
Referring Domains110,593
Domain Age30 yrs
Traffic (Jun 2026)136,568,033
Traffic Trend
TechnologyAmazon
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
imdb.com	English	94	12,598,022	947,689	30 yrs	2,387,444,775		Amazon

microsoft.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords3,038,378
Referring Domains2,803,353
Domain Age35 yrs
Traffic (Jun 2026)168,600,293
Traffic Trend
TechnologyMicrosoft
msn.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,221,283
Referring Domains642,086
Domain Age31 yrs
Traffic (Jun 2026)33,417,289
Traffic Trend
TechnologyMicrosoft
xbox.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords545,652
Referring Domains130,735
Domain Age29 yrs
Traffic (Jun 2026)25,155,602
Traffic Trend
TechnologyMicrosoft
cloud.microsoft
LanguageEnglish
DR (Ahrefs)92
Total Keywords155,714
Referring Domains128,832
Domain Age10 yrs
Traffic (Jun 2026)18,365,324
Traffic Trend
Technology
live.com
Language
DR (Ahrefs)93
Total Keywords49,818
Referring Domains917,242
Domain Age31 yrs
Traffic (Jun 2026)17,710,146
Traffic Trend
TechnologyMicrosoft
minecraft.net
Language
DR (Ahrefs)89
Total Keywords244,170
Referring Domains73,149
Domain Age17 yrs
Traffic (Jun 2026)12,267,496
Traffic Trend
Technology
office.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords116,220
Referring Domains911,089
Domain Age27 yrs
Traffic (Jun 2026)11,200,894
Traffic Trend
TechnologyMicrosoft
bing.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords142,155
Referring Domains600,638
Domain Age30 yrs
Traffic (Jun 2026)11,042,257
Traffic Trend
TechnologyMicrosoft
office365.com
Language
DR (Ahrefs)92
Total Keywords11,374
Referring Domains90,088
Domain Age21 yrs
Traffic (Jun 2026)4,520,814
Traffic Trend
Technology
sharepoint.com
Language
DR (Ahrefs)93
Total Keywords116,689
Referring Domains315,187
Domain Age27 yrs
Traffic (Jun 2026)1,942,027
Traffic Trend
Technology