Is Klaviyo SMS or Postscript more popular?

Klaviyo SMS is used by more websites in our catalog: 6,987 use Klaviyo SMS and 395 use Postscript.

Does Klaviyo SMS or Postscript have higher-authority sites?

Postscript sites have the higher median Ahrefs Domain Rating (Klaviyo SMS: 31, Postscript: 32).

Is Klaviyo SMS or Postscript growing faster?

Between 2026-06 and 2026-07, Klaviyo SMS went from 1.0% to 0.79% of all tracked sites, while Postscript went from 0.06% to 0.04%. Postscript is gaining ground faster in our index.

How many sites use both Klaviyo SMS and Postscript?

264 websites in our catalog use both Klaviyo SMS and Postscript.

Where does this Klaviyo SMS vs Postscript data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Klaviyo SMS vs Postscript — Site Stats Database

Klaviyo SMS vs Postscript

A side-by-side comparison of two sms marketing platforms, based on the 8,129 SMS Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Klaviyo SMS	Postscript
Websites	6,987	395
Market share	86%	4.9%
Share of top 10K sites	0.67%	0.08%

Rank	#1	#4

Median DR	31	32

Average DR	31	32

Median keywords	1,513	1,871

Median referring domains	374	368

Median domain age	11 yrs	10 yrs

Average domain age	13 yrs	12 yrs

Average monthly traffic	70,418	121,577

Combined monthly traffic	492,010,470	48,022,867

shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
TechnologyKlaviyo SMS
orvis.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords131,555
Referring Domains15,027
Domain Age30 yrs
Traffic (Jun 2026)5,617,128
Traffic Trend
TechnologyKlaviyo SMS
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology
brecks.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords68,790
Referring Domains3,586
Domain Age30 yrs
Traffic (Jun 2026)3,417,345
Traffic Trend
Technology
ultimateclassicrock.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords219,680
Referring Domains24,125
Domain Age18 yrs
Traffic (Jun 2026)3,250,480
Traffic Trend
Technology
specialized.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords83,720
Referring Domains20,614
Domain Age31 yrs
Traffic (Jun 2026)2,635,977
Traffic Trend
Technology
shop.hersheys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords34,011
Referring Domains1,720
Domain Age27 yrs
Traffic (Jun 2026)2,546,999
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
shop.mattel.com	English	84	101,009	15,292	31 yrs	5,948,548		Klaviyo SMS

stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
TechnologyPostscript
thehydrojug.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords14,085
Referring Domains1,250
Domain Age9 yrs
Traffic (Jun 2026)2,361,103
Traffic Trend
Technology
chemicalguys.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords49,315
Referring Domains3,913
Domain Age22 yrs
Traffic (Jun 2026)2,344,882
Traffic Trend
Technology
usamm.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords84,479
Referring Domains2,683
Domain Age16 yrs
Traffic (Jun 2026)1,423,293
Traffic Trend
TechnologyPostscript
turntablelab.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords48,767
Referring Domains6,455
Domain Age27 yrs
Traffic (Jun 2026)1,245,878
Traffic Trend
Technology
chickencoopcompany.com
LanguageEnglish
DR (Ahrefs)37
Total Keywords29,174
Referring Domains712
Domain Age10 yrs
Traffic (Jun 2026)1,155,284
Traffic Trend
Technology
olukai.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords24,456
Referring Domains2,694
Domain Age20 yrs
Traffic (Jun 2026)1,115,828
Traffic Trend
Technology
threadheads.com
LanguageEnglish
DR (Ahrefs)43
Total Keywords25,795
Referring Domains837
Domain Age29 yrs
Traffic (Jun 2026)1,090,268
Traffic Trend
Technology
circulon.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords10,414
Referring Domains845
Domain Age28 yrs
Traffic (Jun 2026)957,607
Traffic Trend
Technology
mejuri.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords60,029
Referring Domains5,332
Domain Age14 yrs
Traffic (Jun 2026)878,359
Traffic Trend
Technology