Is Google Programmable Search or Swiftype more popular?

Google Programmable Search is used by more websites in our catalog: 4,272 use Google Programmable Search and 138 use Swiftype.

Does Google Programmable Search or Swiftype have higher-authority sites?

Swiftype sites have the higher median Ahrefs Domain Rating (Google Programmable Search: 40, Swiftype: 58).

Is Google Programmable Search or Swiftype growing faster?

Between 2026-06 and 2026-07, Google Programmable Search went from 0.63% to 0.48% of all tracked sites, while Swiftype went from 0.02% to 0.02%. Swiftype is gaining ground faster in our index.

How many sites use both Google Programmable Search and Swiftype?

2 websites in our catalog use both Google Programmable Search and Swiftype.

Where does this Google Programmable Search vs Swiftype data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Programmable Search vs Swiftype — Site Stats Database

Google Programmable Search vs Swiftype

A side-by-side comparison of two on-site search providers, based on the 14,979 Site Search sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Programmable Search	Swiftype
Websites	4,272	138
Market share	29%	0.92%
Share of top 10K sites	0.97%	0.10%

Share of top 100K sites	0.81%	0.06%

Rank	#1	#21

Median DR	40	58

Average DR	41	55

Median keywords	1,715	3,497

Median referring domains	1,028	1,565

Median domain age	18 yrs	25 yrs

Average domain age	18 yrs	23 yrs

Average monthly traffic	193,824	689,222

Combined monthly traffic	828,014,181	95,112,653

rapidtables.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords410,849
Referring Domains12,076
Domain Age19 yrs
Traffic (Jun 2026)177,772,574
Traffic Trend
TechnologyGoogle Programmable Search
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
Technology
uscis.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords415,746
Referring Domains83,657
Domain Age22 yrs
Traffic (Jun 2026)27,425,159
Traffic Trend
TechnologyGoogle Programmable Search
wisc.edu
LanguageEnglish
DR (Ahrefs)91
Total Keywords899,269
Referring Domains206,454
Domain Age40 yrs
Traffic (Jun 2026)23,643,339
Traffic Trend
TechnologyGoogle Programmable Search
ufl.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords855,336
Referring Domains184,301
Domain Age40 yrs
Traffic (Jun 2026)18,671,974
Traffic Trend
TechnologyGoogle Programmable Search
ucla.edu
LanguageEnglish
DR (Ahrefs)91
Total Keywords533,104
Referring Domains215,337
Domain Age41 yrs
Traffic (Jun 2026)12,467,733
Traffic Trend
TechnologyGoogle Programmable Search
landofbasketball.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords160,852
Referring Domains4,058
Domain Age12 yrs
Traffic (Jun 2026)12,149,123
Traffic Trend
Technology
rutgers.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords402,403
Referring Domains132,809
Domain Age41 yrs
Traffic (Jun 2026)9,973,805
Traffic Trend
Technology
edd.ca.gov
LanguageEnglish
DR (Ahrefs)93
Total Keywords71,790
Referring Domains9,758
Domain Age28 yrs
Traffic (Jun 2026)8,491,472
Traffic Trend
Technology
lamar.edu
LanguageEnglish
DR (Ahrefs)75
Total Keywords113,703
Referring Domains11,627
Domain Age36 yrs
Traffic (Jun 2026)7,995,857
Traffic Trend
TechnologyGoogle Programmable Search

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
rapidtables.com	English	79	410,849	12,076	19 yrs	177,772,574		Google Programmable Search

calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
TechnologySwiftype
k5learning.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords183,308
Referring Domains27,804
Domain Age16 yrs
Traffic (Jun 2026)7,849,608
Traffic Trend
Technology
hss.edu
LanguageEnglish
DR (Ahrefs)80
Total Keywords209,563
Referring Domains20,351
Domain Age32 yrs
Traffic (Jun 2026)7,362,820
Traffic Trend
TechnologySwiftype
princess.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords91,049
Referring Domains30,080
Domain Age27 yrs
Traffic (Jun 2026)4,031,127
Traffic Trend
Technology
aquariumofpacific.org
LanguageEnglish
DR (Ahrefs)73
Total Keywords25,559
Referring Domains9,461
Domain Age29 yrs
Traffic (Jun 2026)1,651,016
Traffic Trend
Technology
flagandbanner.com
LanguageEnglish
DR (Ahrefs)49
Total Keywords33,868
Referring Domains2,348
Domain Age28 yrs
Traffic (Jun 2026)1,346,345
Traffic Trend
Technology
northeast.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords25,248
Referring Domains2,468
Domain Age35 yrs
Traffic (Jun 2026)1,171,628
Traffic Trend
Technology
ialottery.com
LanguageEnglish
DR (Ahrefs)56
Total Keywords29,371
Referring Domains3,951
Domain Age30 yrs
Traffic (Jun 2026)1,136,225
Traffic Trend
Technology
vumc.org
LanguageEnglish
DR (Ahrefs)80
Total Keywords82,365
Referring Domains19,552
Domain Age26 yrs
Traffic (Jun 2026)1,094,727
Traffic Trend
TechnologySwiftype
learn.genetics.utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords48,732
Referring Domains12,978
Domain Age39 yrs
Traffic (Jun 2026)1,034,270
Traffic Trend
Technology